01
En styrelse som fungerar.
Styrelseordförande & styrelseledamot
Styrning och struktur som gör bolaget redo för investerare - och en ordförande som själv har suttit på grundarens sida av bordet.
Jag hjälper grundare och styrelser i de lägen som avgör bolagets framtid.
Stockholm
Styrelseordförande, rådgivare och chef, interim eller fast, för techbolag. Arton års erfarenhet av att bygga mjukvarubolag - från första anställningen till internationell expansion och exit.
Så ser jag det
Bolag tappar fart vid vägskälen.
Den första internationella marknaden, kapitalrundan som måste gå i mål, produkten som behöver ny riktning, styrelsen som ännu inte fungerar, nyckelrollen som plötsligt står obesatt - jag har stått mitt i dem alla, som grundare, vd och ordförande.
Samarbete
Så kan vi jobba ihop.
02
Råd som går hem.
Rådgivare & strategisk genomlysning
Ett bollplank i de stora besluten: strategi, produkt, kapitalanskaffning, go-to-market och M&A. Eller en fokuserad genomlysning av team och produkt - vad som fungerar, vad som inte gör det och vad som bör göras härnäst.
03
Ledarskap som kliver in.
Interimschef eller fast roll
När en nyckelroll står tom eller produkten behöver ta nästa steg. CPO, CPTO eller vd - jag leder produkt- och techteam operativt, med gedigen teknisk förståelse och arton års erfarenhet av att bygga och skala bolag.
Tänker du på något annat? Jag är öppen för de flesta typer av uppdrag - berätta vad bolaget behöver, så formar vi rollen utifrån det. Behövs mer än jag kan bidra med tar jag in specialister jag litar på inom teknik, HR och sälj.
När du ska höra av dig
- 01Expansion till nya marknader - USA, Asien eller Europa
- 02En kapitalrunda, eller förberedelserna inför den
- 03Förberedelser inför exit eller förvärv
- 04En styrelse som ska byggas upp eller byggas om
- 05En tom chefsstol som inte kan vänta på en rekrytering
- 06Rekrytering av vd, CPO eller CPTO inför nästa fas
- 07En produkt eller ett team som behöver en ärlig blick utifrån
- 08Ett techteam som behöver ledning i väntan på en CTO
Meriter
Byggt, skalat, sålt.
- års erfarenhet av att bygga och skala mjukvarubolag
- 18
- länder där jag har öppnat kontor
- 6
- sidor av M&A - jag har både köpt och sålt bolag över landsgränser
- 2
- länder där jag har sålt B2B SaaS
- 60
Utmärkelse · 2021
Academy Award
Technical Achievement Award från Academy of Motion Picture Arts and Sciences, för design, arkitektur och utveckling av ftrack Studio.
Uppdrag i urval.
-
CyberResilient
Plattform för cyberresiliens och regelefterlevnad, med AI i grunden. Byggde om produkten och lanserade den på åtta månader, med produktansvaret vid sidan av vd-rollen.
2026 -
-
Devant
Syntetisk data för AI i bilens kupé.
2022 -
-
Big Audience Machine
AI-motor för innehåll, byggd för små marknadsteam.
2025 - 2026
-
iconik
Mediehantering inom Backlight-koncernen, som jag ledde parallellt med ftrack.
2023 - 2024
-
Backlight
Byggde den globala kundorganisationen för tre produktlinjer.
2023
-
ftrack Shanghai
Byggde upp och ledde ftracks eget bolag för den kinesiska marknaden.
2017 - 2025
-
Backlight
Ledde ftrack inom koncernen och rapporterade till huvudägaren PSG Equity i styrelsen.
2021 - 2024
-
ftrack
Från start till kontor i sex länder. Köpte cineSync 2019 och köptes upp av PSG Equity 2021.
2011 - 2021
Omdömen
Vad grundare, styrelser och team säger.
-
“Throughout his tenure, he has played a pivotal role in defining Devant’s strategic direction and has consistently brought clarity, structure, and perspective to our most important decisions. […] Any company fortunate enough to have Fredrik on board will gain not just a strategic thinker, but a genuinely dedicated partner committed to building enduring success.”
Richard BremerGrundare och vd, Devant
-
“Simply put, Fred is one of the most grounded founders I’ve ever worked with. […] Fred would be the first person I’d call when I need a leader with deep expertise in scaling a business, a steady voice of reason, and a genuine belief that people are a company’s greatest advantage.”
Ashley Stamps-LafontTidigare Global VP of Customer Success, Backlight
-
“Fredrik excels at aligning product strategy with market needs — turning complex ideas into clear, actionable plans that motivate both engineering and go-to-market teams. […] Any founder, board, or investor would be fortunate to have his strategic insight and leadership on their side.”
Gregory LawlerMedgrundare, MediaRamp Partners
-
“Fredrik is an exceptional chairman and a massive asset to any early-stage company. […] Fredrik is instrumental in professionalizing our board operations, establishing a level of governance and structure you’d typically find in a much more mature company.”
Adam ChrigströmGrundare, Big Audience Machine
-
“I had the privilege of reporting directly to Fredrik, and I can say without hesitation that he’s one of the most grounded and inspiring leaders I’ve ever worked with. […] Fredrik leads with gravitas, clarity, and grace. He sets a high bar for excellence and trusts his team to meet it.”
Tram Le-JonesOperativ chef (COO), Evercast
-
“In just a few years, I watched the company grow from a small team of several members to over 50 employees—he successfully guided ftrack past development bottlenecks, drove rapid business growth, and significantly expanded its market share.”
Yamin YuTidigare General Manager, ftrack Mainland China
I’ve had the privilege of working closely with Fredrik in his role as Chairman of the Board at Devant. Fredrik brings an exceptional depth of knowledge in building companies and consistently exemplifies authentic, inspiring leadership in both words and actions. Fredrik is a profound source of inspiration and has played a pivotal role in my own growth and development as a CEO.
Throughout his tenure, he has played a pivotal role in defining Devant’s strategic direction and has consistently brought clarity, structure, and perspective to our most important decisions. His ability to balance high-level strategy with practical execution has been instrumental to navigate challenges and opportunities. Devant would not be where we are today without his leadership, experience and dedication.
Any company fortunate enough to have Fredrik on board will gain not just a strategic thinker, but a genuinely dedicated partner committed to building enduring success.
What can I say about Fred? As the “F” in ftrack, his leadership shaped not just the company’s vision but also the culture of empowerment that defined our customer team. He hires great people, gives them the support they need, and then gets out of their way.
As VP of Customer Success and part of his ELT team, I worked closely with Fred. Under his direction, our team operated with clear priorities, access to resources, and the freedom to experiment.
Simply put, Fred is one of the most grounded founders I’ve ever worked with. He balances vision and pragmatism incredibly well, always challenging us to focus on what the business needed as a first team. He made tough decisions with calm confidence and invited open, honest discussion from every level of the organization. People didn’t necessarily come to Backlight for Fredrik, but they stayed because of the culture he built.
Fred would be the first person I’d call when I need a leader with deep expertise in scaling a business, a steady voice of reason, and a genuine belief that people are a company’s greatest advantage.
I had the privilege of working with Fredrik Limsater at ftrack and later at Backlight, and he’s one of those rare leaders who combines deep product vision with the ability to scale teams and businesses effectively.
Fredrik excels at aligning product strategy with market needs — turning complex ideas into clear, actionable plans that motivate both engineering and go-to-market teams. He leads with clarity, empathy, and focus, building cultures of trust and collaboration that deliver real results.
Any founder, board, or investor would be fortunate to have his strategic insight and leadership on their side.
Fredrik is an exceptional chairman and a massive asset to any early-stage company. I’ve had the pleasure of working with him as my chairman at Big Audience Machine (BAM), where his impact has been clear from day one.
He possesses a rare and deep expertise in the complex legal and administrative structures crucial for startups - everything from navigating fundraising rounds to structuring incentive programs. Fredrik is instrumental in professionalizing our board operations, establishing a level of governance and structure you’d typically find in a much more mature company. Critically, he implemented this new structure in a way that felt effortless and enabling, rather than cumbersome.
Beyond the crucial governance, he is exactly the kind of strategic sounding board a founder needs. He is supportive, provides clear and direct guidance, and sets high expectations that push the entire team forward.
I can’t recommend him highly enough, both as an invaluable partner for a founder and as a trusted steward for investors.
I had the privilege of reporting directly to Fredrik, and I can say without hesitation that he’s one of the most grounded and inspiring leaders I’ve ever worked with. Fredrik was one of the first CEOs who gave me an opportunity to grow into the leader I am today. He emboldened me to expand my skills and helped me shatter that glass ceiling.
Fredrik leads with gravitas, clarity, and grace. He sets a high bar for excellence and trusts his team to meet it. He empowers his executives to operate at a senior level and ensures they are supported to bring their best. The team he built at ftrack didn’t just work for him—they deeply respected and admired him, and that speaks volumes about his leadership.
He’s a pragmatic, loyal, and principled leader who understands what it takes to grow and scale teams in a sustainable way. His approach to growth is both strategic and hands-on: he builds frameworks that drive direction and accountability, takes feedback thoughtfully, and stands firm when he knows an idea won’t serve the business.
I’ll always be grateful for the chance he took on me, and I carry forward many of the lessons I learned under his leadership. Fredrik built something lasting with ftrack, and anyone who has the opportunity to work with him will find themselves in the presence of a truly exceptional leader.
As the 9th employee at ftrack, I was deeply struck by Fredrik’s exceptional leadership and decision-making throughout our years of collaboration. In just a few years, I watched the company grow from a small team of several members to over 50 employees—he successfully guided ftrack past development bottlenecks, drove rapid business growth, and significantly expanded its market share.
We also built ftrack’s China entity from scratch, scaling the team into a robust local organization that now effectively supports the Chinese market.
Notably, Fredrik prioritizes frontline engagement to gain on-the-ground insights into global markets. This hands-on approach lets him accurately gauge industry trends, lead the company in completing key strategic layouts, and secure distinct competitive advantages.
Working alongside Fredrik has been a great honor, and I sincerely hope we will have chances to collaborate again in the future.
Om mig
Fredrik Limsäter
Jag har ägnat snart två decennier åt att grunda bolag, ta in kapital på tuffa marknader och bygga team över hela världen. Jag grundade ftrack 2011 och ledde bolaget hela vägen fram till förvärvet av PSG Equity 2021. Någonstans på vägen fick jag en Academy Award för innovation (ja, från Oscarsakademien).
Kärnteamet fanns alltid i Stockholm. Längs vägen startade vi egna dotterbolag och team i USA, Kina, Kanada och Storbritannien, gjorde ett strategiskt produktförvärv i Australien och ledde team på distans över hela världen. USA blev vår största marknad långt före exit. I dag hjälper jag grundare, vd:ar och styrelser att göra detsamma, fast snabbare - som styrelseordförande, rådgivare eller chef, interim eller fast.
LinkedInInvesteringar
Några änglainvesteringar.
Vid sidan av det operativa arbetet och styrelseuppdragen har jag ett fåtal mindre änglainvesteringar - några av dem i bolag där jag också har haft en roll.
| Bolag | År | Via |
|---|---|---|
| CyberResilient | 2026 | |
| Kovant | 2025 | Ampli |
| Spiich | 2025 | Ampli |
| Finch | 2025 | Ampli |
| ProfitMetrics | 2024 | Ampli |
| Startdeliver | 2023 | Ampli |
| CarCare | 2023 | Ampli |
| Devant | 2022 | |
| Syncle | 2022 | Ampli |
| Insurely | 2022 | Ampli |
| Big Audience Machine Tidigare | 2024 - 2026 |
Ska vi prata?
Berätta var bolaget befinner sig och vad som står på spel. Jag säger ärligt om jag är rätt person - och om jag inte är det, vem som kan vara det.