No cookies, only anonymous statistics.

Who is responsible

Fredlim Capital AB (org. no. 556846-5594), Stockholm, Sweden, is responsible for the personal data handled through this site. Questions go to Fredrik Limsäter at the email address on the front page.

No cookies

This site sets no cookies and stores nothing in your browser. There is no advertising and no social media tracking. Fonts and images are served from this site. The only other service it contacts is Plausible, for the statistics below.

Visitor statistics

To see how many people visit and which pages they read, the site uses Plausible Analytics, an Estonian service that keeps its data in the EU. Plausible uses no cookies. Your IP address is only used to count unique visitors per day, through an anonymous code that changes every day, and is never stored. What is recorded is the page, where you came from (for example LinkedIn or a search engine), country, device type and browser, and clicks on links and recommendations. The statistics are only shown as totals, and no single visitor can be followed. The legal basis is legitimate interest in knowing how the site is used.

Server logs

Like every website, the web host records technical data when you visit: your IP address, the page you asked for, the time and your browser type. The logs are used to run and protect the site and are kept only as long as the host needs them for that. The legal basis is legitimate interest in a site that works and is secure.

Email

If you email me, I keep your message and contact details to answer you and to follow up on what we discuss. Email is handled by Google Workspace. I delete conversations when they are no longer needed. The legal basis is legitimate interest in answering you, or taking steps towards an agreement you ask for.

Links to other sites

Links to LinkedIn and to the companies I work with lead to their own sites, which have their own privacy policies.

Your rights

You can ask what data I hold about you, ask for it to be corrected, deleted or limited, or object to how it is used. Email me and I'll answer within a month. If you think your data is handled wrongly, you can complain to the Swedish Authority for Privacy Protection (IMY) at imy.se.

Last updated 8 November 2026